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6 years ago
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6 years ago
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That's... an interesting approach. I'm thinking it's more designed to make people talk (or go "viral" as the kids say) than to make the case that it's something one should buy. Seems to be working.
6 years ago 0
I think that the ad is fabulous, and completely realistic. I love the video.
The big message, "Laphroaig makes a very big impression. Nobody is indifferent to Laphroaig." is extremely well communicated. Interest is elicited.
6 years ago 1Who liked this?
It is like Marmite you either love it or hate it. Sorry if you do not get the reference outside the UK. Love it!!
The video is awesome.
6 years ago 0
@Pete1969 I like Marmite, in small quantities, and vegemite too. It's actually great on bagels and cream cheese.
6 years ago 0
Not exactly news worthy, but here is Laphroaigs latest ad. Thought it might be relevant in light of some recent discussions. adweek.com/brand-marketing/…