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In 2006, this Singleton of Dufftown was launched in the travel retail segment. He's only been available outside the duty free shops since autumn 2008. Dufftown launched this expression with a £800.000 marketing campaign - today you can pick up a bottle at your local supermarket for approx 30 EUR.
Dufftown is Diageo's second largest distillery in terms of production, behind the recently built Roseisle facility, opened built in 2009. No less than a staggering 5.8 million litres of spirit are produced at Dufftown, of which 97% goes to blends such as Bell's, Dewar's and Johnnie Walker.
There are hardly any official bottlings. Besides this 12 Year Old, there is also a Singleton of Dufftown 15 Year Old.
About that Singelton-range, by the way, this Dufftown is the follow up expression after the demise of the Singleton of Auchroisk. The only other expressions in a Singelton bottle are those of Glen Ord and Glendullan.
The nose is light, rife with vanilla, almonds and rather flowery. Medium sweet, I'd say.
On the palate, the spicy barley is soon accompanied by nutty oil, orange peel and dry cookies. Sherry is prominent.
The finish is rather bitter, hot, but short.
This is a rather uncomplex dram, but very drinkable and accessible. Seems to me this would be the ideal gift malt to introduce people to the wonderful world of whisky.