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Templeton Rye Deceptive marketing - got 'em!

0 4

@kfhene
kfhene started a discussion

I saw this article earlier today. It's too bad companies have to blatantly lie about things to try and sell their product. It gave me a laugh in a shake my head kind of way...

I got a laugh out of this: "company claims of making a rye whiskey based on a Prohibition-era bootlegger recipe, when in reality they were bottling a stock whiskey made by MGP"

Interesting that it says "establish a fund to pay refunds to customers who wish compensation" ... so I wonder if that means anyone who says they bought a bottle can get some sort of compensation

The article also mentions Angels Envy. Is anyone aware of their 'deceptive marketing' that they are alluring too?

whiskeyreviewer.com/2015/07/…

8 years ago

4 replies

@hunggar
hunggar replied

I've got a bottle of Templeton and I'll be reviewing it soon. I've read about their whole legal situation. Personally, the most enlightening part of the read wasn't about the deceptive marketing over their "traditional" recipe. For me, if the whisky tastes good I don't care how old or traditional the recipe is. More enlightening was the fact that after they buy their rye from MGP, they add a flavouring agent. Apparently flavouring can be added legally to a whisky if it's no more than 2.5% in the States, something I didn't know about. Makes me wonder how common or widespread it is.

8 years ago 0

@Victor
Victor replied

@hunggar, if Templeton is adding any "flavoring" to whiskey, then they are violating more US laws if they do not announce that fact on the bottle label.

Until a very few years ago, 5 or 10 or so, it was almost impossible to find any additives in any US whiskey. Then some geniuses decided that women would buy whiskey more readily if it were more like a cocktail in a bottle. Now you find honey, black cherry syrup, maple syrup, cinnamon,...all kinds of crap, in some products.

About labeling by independent bottlers (and even labeling by the big distilleries as well), I really do not see why the US allows these many "ghost distillery" names to be used, without a requirement that the spirit's disillery of origin be listed.

8 years ago 1Who liked this?

@Victor
Victor replied

@hunggar, very good reason indeed, to make all of your bourbon and US rye whiskey purchases to be of only STRAIGHT bourbon or rye.

8 years ago 3Who liked this?