Wiser's Dr. Don Livermore is doing a Q&A on Reddit

The Q&A is now over, but Dr. Don gave some interesting answers. Follow the link in my original post for the Q&A itself, but if you'd like to read only his answer you can click here:

www.reddit.com/user/CdnWhiskyDoc

For many of those you don't really need to read the question itself, but if you're curious you can click on the "context" link under each answer to find out what he was responding to.

Back to my overly generous pour of Wiser's Legacy, which as it turns out is Dr Don's favourite child - so to speak.

@Nelom, decisive action on the part of all of you Canadian boys is the only thing which is going to take you all out of the Canadian whisky echo chamber in your discussions. You just have to set up a touring delegation, led by @paddockjudge, I should think, and do a world tasting tour so that people outside of Canada have some idea of these obscure juices of which you are constantly speaking. I've gotten to know these Canadian products only because I have made a point of doing so over the last 5 years. The Europeans don't have a clue. Nor do 98% of the rest of the world. Nobody else is going to believe that these products are any good unless they taste them for themselves. And why should they? At this point in the experience of 98% of the world's population Canadian premium whiskies might as well be figments of the imagination.

You might as well enjoy your current period of obscurity for Canadian whisky, too, because if premium Canadian products ever do become esteemed globally, then you will have to contend with the scarcity and pricing issues which are plaguing all of the world's most desired products.

@Victor,

I believe we need another five years to review the great Canadians before we go on tour;)

@paddockjudge, that would be time to get a lot more reviewing in, for sure!...and to fill your bunker. Of course, the whisky comes into your bunker, but then it also mysteriously disappears from it as well.

@Victor I have no real desire to get out of the echo chamber you speak of. Sure, having a few more Connosr's chime in on posts about Canadian whisky would be nice, but beyond that I don't really care if some of my favourite whiskies continue to be popular only in Canada. As you said, makes it easier to get them at affordable prices.

@Nelom, I have no difficulty in understanding your point of view. Having access to the good stuff at reasonable prices is a great boon. Widespread popularity bids up prices and leads to scarcity. Some people really want others to validate their enjoyments by joining in with them in liking the same things, whereas others can quietly smile to themselves as they partake of high quality experiences alone, or in the company of just a few others. I like the company of others in the enjoyment of whisky, but it can be just a few persons. It need not be millions of others. But if you think that the day will come when Canadian whisky will get "its due" with respect to recognition on the world stage, then you better put away stocks of some of the premium products now. Five years ago in the US no one I know would have predicted that Buffalo Trace distillery products would suddenly vanish from the store shelves. They have. Or that a whiskey like Elijah Craig 18 yo SB would disappear at $ 50 and then reappear 3 years later at $ 150.

I am still adjusting to how much the whisk(e)y environment has changed since 2010. It used to be that nobody understood why the hell I would be interested in that 'hard liquor' and good whisky was easy to come by and reasonably priced. Now new people usually say that they like whisky, know very little about it, and bid up the price to twice or thrice what it cost 6 years ago. It is a strange turn of the popular culture, and unprecedented historically. It looks like it will be some years before the Japanese whisky producers can catch up to demand for age statement whisky, for example. Carpe diem.