Wisney Land

Now that's a weird suggestion, John. Whisky and the Scottish climate go hand in hand. If I wanted a 'playground' for whisky (Scotch, in this case), it could ONLY be in Scotland. In fact, I've just booked my flights to Scotland and plan to visit that playground next September. Are you off your medication, buddy? (nicely meant joke!)

To be fair, that is just bonkers talk.

@markjed1 It might sound weird MJ and at first I would 100% support your point of view, but... Why not shock the wisky world for a change?

Even though I ate a rather special pan cake last night (see pairings category), I'm dead serious about it! A couple people play with this idea. I wouldn't mind joining them.

One of the options concerns a French castle in a beautiful setting. The other option is an Italian hill top villa facing the Appenines, north of Tuscani in an astonishing setting.

To get a clear understanding about this concept, you've got to think out of the box.

WhisneyLand would be more about the story 'outside of' and 'related to' the box, than it would be related to the content inside of that box. The beverage as such would not be the focus of the project. The tasting aspect of whisky is just a closing side aspect of it at the end of the day, when the temperature drops.

WhisneyLand or whatever we would call it, only wants to frame the stories behind the bottles in another European setting to close gaps with countries favoring other types of beverages. The concept is more communication, education and whisky entertainment like than it is drinking and tasting like. It's about creating (transplanting, migrating,...) a permanent piece of the Scottish culture into either France or Italy.

Has that been done before and if so where and how did it turn out?

Think in terms of a visitor center welcoming you at all gates of the American national parks. It would be a Gate to Scotland but at a location it barely rains so many things can be organized outdoors and on a permanent base.