gfc started a discussion
8 years ago
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Why decimal point ABV's?
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Alexsweden replied
Bunnahabhain does he aswell. I would venture to guess that its for marketing reasons. It just seems more craft oriented with some decimals...
8 years ago 0
MadSingleMalt replied
I agree with @Alexsweden.
Quite a few producers have their "trademark ABVs:" Talikser, the Burn Stewart malts, Compass Box. And the very fact that I can recall this off the top of my head is "proof" that it works.
8 years ago 0
Frost replied
Logical conclusions.
I admit, I fell for it: "Look at this extra decimal, this bottler really goes the extra yard to make what's inside count"
8 years ago 0
Alexsweden replied
That's it! On a good note, the ones that do add decimals often bottle at a bit higher strength which is good for us consumers.
8 years ago 1Who liked this?
I have recently been wondering why distillers/bottlers choose to dilute their products to a decimal point. I am not talking about natural cask strength products, but rather the likes of Burn Stewart and Willet. Burn Stewart bottles at 46.3% and Willet bottles Noah's Mill at 57.15%. I have always assumed these were marketing decisions. In BS's case to accentuate their craft oriented bottling (NCF and no color added), and in Willet's case to mislead customers in to mistaking the bottling for actual barrel proof. Now i am wondering if there are some technical, legal, cost savings, or quality/taste reasons that a company might choose such an arbitrary proof. Any insights?