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A postscript to the Maker's Mark situation

0 8

@WhiskyBee
WhiskyBee started a discussion

How to profit from a mistake:

www.binnys.com/page/Makers-Mark-84-Proof

I notice no price is listed. Why do I suspect it's much more than the $25 for the standard (and presumably better) 45% ABV stuff?

And what happens to all the recalled bottles? The stated reason for lowering the ABV in the first place was to keep up with demand, so cases of recalled bottles now means even less to go around.

11 years ago

8 replies

@CanadianNinja

Thanks for the update @WhiskyBee! And a very good question, what does happen to all the recalled bottles!?

Personally, as a natural born collector I don't have anything against the idea of picking up one of the lower ABV bottles. I do however take big issue with the amount which will certainly be charged for them. The fact that there is no price stated is quite telling!

11 years ago 0

@Pudge72
Pudge72 replied

Odd, you would think that with 'low supply' being the alleged reason for the move to 42% that MM would recall all of those 42% bottles and drop them back into the vatting tank to lower higher % abv stock down to 45%, for re-bottling. Or would this move not be allowed due to FDA recall regulations (or something of a regulatory nature), even if the bottle seals have not been broken?

11 years ago 0

@WhiskyBee
WhiskyBee replied

@Pudge72, I was wondering the exact same things myself. I've seen nothing regarding how many bottles were recalled, which I think would be a determining factor in how profitable re-vatting the stuff would be. If such re-vatting is allowed, that is.

11 years ago 0

@valuewhisky
valuewhisky replied

Thought I read on Cowdery's blog that 42% bottles will NOT be recalled. Just sold to the unlucky few who get them.

11 years ago 0

@Nolinske
Nolinske replied

Id love to stumble upon a 42% bottle as I think it would just be a fun item to show whiskey loving friends. "Hey remember when makers went mad?"

11 years ago 0

@CanadianNinja

@two-bit-cowboy, guess I'll have to take back my comment about ridiculous prices for collectables! Seriously though, I commend them for adopting that attitude. I'm tired of being treated with zero respect by these retailers.

11 years ago 1Who liked this?

@systemdown
systemdown replied

Seems any publicity is good publicity..

11 years ago 0