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This bottling celebrates the White Rabbit Saloon, which was owned by Jack Daniel and located in the town square of Lynchburg, Tennessee. It is long gone (and even if it was still there, it would have to close as Lynchburg is in a dry county). Much like the Master Distiller bottlings, I don't know what is different in production from the Old No. 7 except for the higher ABV. Note that this bottling was only available in Tennessee and select international markets - this bottle comes from Poland!
The colour is a deep reddish amber. On the nose there is more honey than you would expect from this distillery. Overall it is very subtle, with milk chocolate, toasted oak, pepper and the usual black liquorice. Fairly malty. Vanilla pods. Savoury herbs such as sage and thyme. The honey becomes darker with water. Gentle yet complex.
The palate is subdued but again there is a lot going on: sourdough, thick caramel, cayenne and liquorice all-sorts. Baking spices. Thin mouthfeel. Lots of vanilla. Water brings out more wood smoke. Again, much gentler than the usual Jack, allowing for subtler notes to come through.
The finish is oaky (but not overly so) and is fairly short - some lingering spices remain. This is one of the best JDs I have ever had. It's gentler nature showcases the complexity of the spirit, and the oak is never allowed to dominate like it does in some bottlings. It's very well balanced and would likely appeal to those who are greater fans of Dickel.