Jack Daniel's Original (No.7)

Probably will go unread but I agree there are so many.better choices for roughly the same price

It is so popular because of it's image. The vast majority of people who drink whiskey are not after flavor. Jack Daniels has this sort of tough image that people like. People I talk to who like it say its because of the "kick". I assume they mean the alcohol burn. It is the rock and roller and biker drink. There is a small eastern Oregon cowboy town that lives off of Pendleton whiskey. Why? Because it has a cowboy logo. They dump ice and water in it and drink until they pass out. Put a tulip on the bottle and they would not touch it!